Gen BO

Gen BO was created as a concrete response to the voices collected during the listening process promoted between 2023 and 2025, a direct comparison with the desires, needs and difficulties of the girls and boys of Bologna.
The project aims to transform that wealth of experience into action, with three key objectives:

• giving voice to the new generations, telling issues that concern them closely, through the languages and channels they inhabit every day, such as Instagram and TikTok;
• bring young people closer to the services dedicated to them in contemporary ways, capable of truly speaking to their age group;
• promote a conscious use of social networks, offering tools, training courses and concrete experiences that help to use these digital spaces with creativity and critical sense.

The contents will speak the language of the new generations and will focus on services, events and appointments in the area; promotion of the municipal Radically Adolescents strategy, including CRESCO spaces, schools open all year round, Community Fund and the Poetic Political Project; reports of concrete opportunities to discover, experiment, get involved: courses, workshops, places to live and reinvent; insights on experiences, fears, dreams, challenges of adolescence, told in a participatory and close way.

Gen BO is a project of the IU Rusconi Ghigi Foundation, as part of Radically Adolescents, created in collaboration with the City of Bologna and with the support of the SuperPorto agency and co-financed by PN Metro Plus 2021-2027.